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Ecommerce design is critical to the success of any online business. It improves user experience, represents your brand and assists with your search engine optimization. It’s easy to make mistakes that can hurt sales. These design mistakes in ecommerce could cause conversion optimization issues.
Beware of these ecommerce design mistakes to increase sales and give customers a great shopping experience online.
Too much information:
Many designers with inadequate understanding of ecommerce design try to squeeze too many elements into their site. This can create a cluttered design and can cause confusion for customers. In addition that too much information could stop shoppers from making an informed decision.
Poor image quality:
The quality of the product’s images is crucial to making online shoppers convert. This is particularly true for ecommerce sites which sell clothing and accessories. It is important to include several images and pictures of each product so that customers can see all characteristics and details of each product. Make sure that the images are clear and show the product from every angle.
Insufficiently explaining products:
The main reason shoppers are visiting an eCommerce website is to find out more about the products that they’re thinking of buying. This is the reason it’s important that your product descriptions are simple to understand and aren’t packed with technical terms.
Too many clicks
Customers who visit online have little patience when it comes to slow-loading web pages. A long page load time can cause customers to abandon your website. Create a responsive design for your online store that adjusts to mobile devices. Allow customers to login using their Google or Social Media account.
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